Reagan's 'Morning' Ad Used for 'Mourning' Under
ALEXANDRIA, VA – Citizens for the
Republic – a conservative grassroots lobbying
organization reborn under the leadership of Reagan
stalwarts – today launched a national television
advertising campaign with the release of its 60-second
TV spot, “Mourning in America.”
The ad – a twist on the 1984 Reagan campaign’s fabled
“Better, Prouder, Stronger” ad, the best-known of the
“Morning in America” series – captures the nation’s mood
today as well as the original ad captured the mood of
the nation’s electorate a quarter-century ago.
“Unlike the Reagan ad (below) about a bright future
under his leadership, this new ad is about failed leadership, about
a government growing out of control, about a government taking away
our ability to make important choices,” CFTR Executive Vice
President Bill Pascoe said. “It’s about an America that’s suffering
because of the failed policies and failed leadership of President
Obama – and reminding Americans that they can change that with their
vote on November 2.”
The ad reads in part:
“There’s mourning in America. Today, 15 million men and women won’t
have the opportunity to go to work. Businesses shuttered …
“Our government is now taking over the choices we once made in life.
There’s mourning in America.
“Under the leadership of President Obama, our country is fading, and
weaker, and worse off. His policies were a grand experiment –
policies that failed.
“This November let’s choose a smaller, more caring government … one
that remembers us.”
“When Ronald Reagan took office in 1981, America was depressed,”
Pascoe continued. “Inflation and interest rates were sky high, the
economy was lagging, and around the world it seemed as if we had a
‘kick me’ sign on our back. But under Ronald Reagan’s leadership –
and with the kind of pro-freedom, pro-growth policies he enacted
with bipartisan support – America turned the corner, and came back
strong. The ‘Better, Prouder, Stronger’ ad succeeded in the 1984
campaign, and became one of the greatest political ads of all time,
because it so brilliantly captured the zeitgeist of the age.
“Take heart, America,” Pascoe concluded. “With the right kind of
leadership, and the right kind of policies, America can come back.
Ronald Reagan proved that.”
The board of Citizens for the Republic includes longtime Reaganites
Ed Meese, Peter Hannaford, Dan Oliver, Mari Massing Will, Craig
Shirley, Diana Banister and William Pascoe.
Original Reagan ad:
Want to look anything up?
for more pictures, stories, etc.