Reagan's 'Morning' Ad Used for 'Mourning' Under Obama

ALEXANDRIA, VA – Citizens for the Republic – a conservative grassroots lobbying organization reborn under the leadership of Reagan stalwarts – today launched a national television advertising campaign with the release of its 60-second TV spot, “Mourning in America.”

The ad – a twist on the 1984 Reagan campaign’s fabled “Better, Prouder, Stronger” ad, the best-known of the “Morning in America” series – captures the nation’s mood today as well as the original ad captured the mood of the nation’s electorate a quarter-century ago.

“Unlike the Reagan ad (below) about a bright future under his leadership, this new ad is about failed leadership, about a government growing out of control, about a government taking away our ability to make important choices,” CFTR Executive Vice President Bill Pascoe said. “It’s about an America that’s suffering because of the failed policies and failed leadership of President Obama – and reminding Americans that they can change that with their vote on November 2.”

The ad reads in part:

“There’s mourning in America. Today, 15 million men and women won’t have the opportunity to go to work. Businesses shuttered …

“Our government is now taking over the choices we once made in life. There’s mourning in America.

“Under the leadership of President Obama, our country is fading, and weaker, and worse off. His policies were a grand experiment – policies that failed.

“This November let’s choose a smaller, more caring government … one that remembers us.”

“When Ronald Reagan took office in 1981, America was depressed,” Pascoe continued. “Inflation and interest rates were sky high, the economy was lagging, and around the world it seemed as if we had a ‘kick me’ sign on our back. But under Ronald Reagan’s leadership – and with the kind of pro-freedom, pro-growth policies he enacted with bipartisan support – America turned the corner, and came back strong. The ‘Better, Prouder, Stronger’ ad succeeded in the 1984 campaign, and became one of the greatest political ads of all time, because it so brilliantly captured the zeitgeist of the age.

“Take heart, America,” Pascoe concluded. “With the right kind of leadership, and the right kind of policies, America can come back. Ronald Reagan proved that.”

The board of Citizens for the Republic includes longtime Reaganites Ed Meese, Peter Hannaford, Dan Oliver, Mari Massing Will, Craig Shirley, Diana Banister and William Pascoe.
Original Reagan ad:

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